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In this video, HubSpot helps to break down the marketing trends of 2026. Between Google searches, AI, and the audiences, HubSpot is helping show marketers what they need to stay ahead.
In this TEDx Talk video, Ira Bowman talks about why SEO matters so much in marketing. He speaks about why it matters in terms of driving traffic within Google, which is a primary objective for many marketers.
In this video, Semrush breaks down the effect AI is having on customer searches. They share their takes on what can be done to combat these issues as customers lean more towards using AI, and what marketing teams can do to ensure they are still showing up in searches.
In this video, SparkToro talks about why it's important to diversify your marketing efforts and understand your audience. Not going through each step of the marketing process or only focusing on one platform could end up hurting your brand in the long run.
This article breaks down what SEO is and why it's important to utilize it. It speaks to how SEO works, the benefits, and the critical elements attached to SEO.
This article breaks down the importance of creating a buyer persona. It also breaks down the steps a brand can take to ensure they are creating a persona that matches the type of customer they want to attract.
These three articles break down some of the most commonly used acronyms used within the marketing field. This is useful information to have to understand the language being spoken within meetings or from marketer to marketer.
This article breaks down each stage of the marketing funnel and how every step of marketing falls within the funnel.
This article lists a few tools that may help within the marketing process. This goes from web management to content creation, all of which a marketer or marketing team may be tasked with.
This article breaks down the different kinds of marketing. This is important as it shows that while marketers can be multifaceted, they are also able to specialize in specific areas within the field based on preference or skillset.